Google hits the content farms
Today’s announcement of “pretty big algorithmic improvement to our ranking” by Google will have a significant impact on sites that repeat content from others, even if they are of the same “stable”.
As always when significant changes occur in algorithm updates, it’s good for the consumer. High quality relevant site will rise to the top – Google suggests the results will impact ~12% of searches, that’s a healthy chunk.
What I find even more impressive is that they have user tested the change via their Personal Blocklist Chrome extension – identifying 84% of the top poor quality sites that were on the list as being effected.
With these ongoing significant changes filtering out the poor quality sites, Google again ensure it stays ahead of the search pack.